Cracking the social code: Asian insights from UM's Wave7 research

UM's global survey reveals social habits of consumers in 65 countries.


  • Users in Singapore and the region hooked on social media.

  • Watching videos online, using instant messaging and visiting a friend's social networking page at the core of all online activities.

  • Virtual sharing on its way to overtake face-to-face sharing.

Want to know more? View an in-depth deck of UM's Wave 7 research.

UM, a division of IPG Mediabrands, launches Wave 7 – the world's largest and longest-running survey representing more than 1 billion active internet users.