PetRescue: The PEDIGREE adoption drive
Kayla Cannon
Campaign details
Agencies: WHYBIN\TBWA\TEQUILA\, MOTIM, NZBrand: PetRescueBrand Owner: PetRescueCountry: AustraliaIndustry: Pets and pet careChannels used: Branded content, Events and experiential, Internet - display, Internet - microsites, widgets, Mobile and apps, Online video, Print - general, unspecified, Public relations, Radio, Social media
Executive summary
This case study outlines how MARS Petcare embarked on the biggest PEDIGREE® Adoption Drive in Australia's history, with communications and activity in multiple channels including a mobile phone and Facebook application, viral entertainment, educational films, online branded content, and...