Focus of Confidence: Your Daily Newspaper
Trust is increasingly important in a consumer-empowered world so advertisers should thank heaven for the trust that people have in newspapers, argues Neil Sharman, News International
biggest problem isnt price. We are increasingly affluent and spending as much
on leisure goods and services as on food and non-alcoholic drinks. Were
climbing speedily up Maslows hierarchy. We may live in Rip-Off Britain,
but the internet allows a more global (and competitive) shopping experience. So,
if money makes the world go round, new technologies make it spin faster.
biggest problem isnt limited choice. We are spoilt. Never before have so many
goods, services and destinations been so accessible. The world really is our
oyster and, should we tire of it, we can now holiday in space.