Focus of Confidence: Your Daily Newspaper

Trust is increasingly important in a consumer-empowered world so advertisers should thank heaven for the trust that people have in newspapers, argues Neil Sharman, News International

Consumers biggest problem isnt price. We are increasingly affluent and spending as much on leisure goods and services as on food and non-alcoholic drinks. Were climbing speedily up Maslows hierarchy. We may live in Rip-Off Britain, but the internet allows a more global (and competitive) shopping experience. So, if money makes the world go round, new technologies make it spin faster.

Consumers biggest problem isnt limited choice. We are spoilt. Never before have so many goods, services and destinations been so accessible. The world really is our oyster and, should we tire of it, we can now holiday in space.