Y Reports - Consumer Profile: Hispanics

This U.S. report is based on the Yankelovich Multicultural Marketing Study 2009, which reflects a nationally representative sample for three groups of consumers aged 16 and older.

Y Reports - Consumer Profile: Hispanics

INTRODUCTION

  • Today's economic climate presents a greater urgency for marketers to find under-served markets with whom to form relationships. One such market is the U.S. Hispanic market. Marketers have an opportunity to expand their market share by reaching out to U.S. Hispanics—ifmarketers are willing to extend or even remake their brand's core proposition to better match the needs and demands of the Hispanic community.

  • As with any market as large as the U.S. Hispanic market1, there are many ways to segment and analyze the population. The goal of this report is to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands