Lysol / Dettol No-Touch Hand Wash

Kinneir Dufort

Client: Reckitt Benckiser
Category: Product (Consumer with design fees over £30,000)

Executive summary

Reckitt Benckiser's (RB) Lysol / Dettol No-Touch hand wash dispenser demonstrates how a business' innovation strategy can deliver a 5-year average sales growth of 15.1%1 even in the context of tough prevailing market conditions.

" …innovations like No-Touch are a primary reason that European consumer-product company Reckitt Benckiser has managed to keep growing through the recession."
Wall Street Journal Feb 2010

Responding to consumer trends in home hygiene, Reckitt Benckiser identified an opportunity to extend its Lysol and Dettol brands into the personal care category by offering a no-touch handwash dispenser for kitchen and bathroom use. UK Innovation and Design team Kinneir Dufort supported Reckitt Benckiser in conceptualising and developing an integrated product and packaging solution which achieved the goals of making the product relevant and convenient for consumers, with a device and consumable cost which delivered business value for Reckitt Benckiser.