Innovative Thunder: Pay With a Tweet
Agency: R/GAClient: Innovative ThunderProduct: Pay With A Tweet
Objectives
Our main objective was awareness. We wanted to expose the general public—and specifically, the ad industry—to our book Oh My God What Happened and What Should I Do? Our way of distributing the book became a campaign in itself—namely, we let the Pay With A Tweet payment system help others distribute their products, whether it was music, books, whatever.
It was never about the money from the start, we simply wanted people to read our book. But we...