The creation of a single source cross media Internet panel

Peter Callius, Anders Lithner and Stefan Svanfeldt
Research International, Sweden

THE OUTLOOK – WHY WE DO THE THINGS WE DO

The great thing about the Internet is that almost everything is measurable. Unfortunately the dilemma is precisely that – that everything is measurable. This has at times been in the way of the development of new and more flexible and holistic measurement systems.

When trying to present a paper about the development of new research we always find it helpful to try to establish in what context the development has to be seen. We have in our everyday work identified a number of trends that give a background and explain why we have made the choices that will be presented.

Individualisation – Same, Same but Different