How Walkers used co-creation to get the UK to do it a flavour

Bridget Angear and Miranda Sambles

(more TV ads from the Walkers campaign are on the Creative tab )


Walkers crisps (potato chips if you are reading this in the US) is the UK's leading snack food brand (Figure 1), enjoyed by over 10 million Brits every day (approximately one sixth of the population).

Figure 1: UK share of value