Bringing Culture & Sport Glasgow to life

Agency: Tayburn
Client: Culture & Sport Glasgow
Category: Corporate/brand identity, Design and implementation under £100,000

Executive summary

Culture & Sport Glasgow (CSG) was formed in 2007 as a charitable, arm's length division of Glasgow City Council with the remit to deliver cultural and sporting services to Scotland's largest and most diverse city. With responsibility for managing over 150 venues in the city, employing more than 2,500 people and delivering some 14 million individual customer occasions a year, it was Scotland's largest leisure provider.

Never heard of it? Neither had the people of Glasgow.

Research had shown that there was very little public awareness of CSG and what it did. There was an awareness of, and indeed and an affinity for, many of the individual services, such as the libraries and the museums, but there was a clear lack of understanding that these services were ail provided by the same organisation.