Lessons from three iconic brands that survived the Great Depression (Landor Perspectives 2010)

Kendra Wehmeyer

Kendra Wehmeyer from Landor Associates looks at what can be learnt from the campaigns of brands which survived the Great Depression.

Lessons from three iconic brands that survived the Great Depression

Kendra Wehmeyer Landor Perspectives 2010

What more can be said about the current state of retail? It seems as though a new article is written every hour about the grim economic situation and how retail sales are spiraling downward faster than the media can document. Stores are closing, prices and margins are plummeting, people just aren't shopping. Retailers and brands both big and small are struggling mightily to stay afloat.

Which of them will make it through the year? How must retailers adjust their product mixes and marketing approaches...

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