MailOnline Website Redesign

Brand42 Ltd

Client: The Daily Mail Group
Category: Digital (Website)

Executive summary

Designing a Global Success: MailOnline grows from No.3 in the UK to No.1 in the world

Brand42 was commissioned by MailOnline to review the visual design, user interface and user experience of its existing website in 2007. The overall objective was simple: to make the MailOnline the UK's number one newspaper website. In-depth user research, extensive testing and feedback, and a thorough overhaul of the information architecture and the online brand proposition, led to a re-launch in May 2008, with the following results:


Unique browsers (UVs) have increased more than fivefold from 18.7m in 2008 to 91.6m a month (May 2012, ABCe)