Deutsche Telekom: Move on

Agency: DBD Tribal Düsseldorf
Advertiser: Deutsche Telekom
Brand: Deutsche Telekom
Country: Germany

Objectives

Growth in the telecommunications market is driven by the growth of mobile Internet. As Europe's biggest telecommunication market1, Germany is also the market where innovation reaches the masses. Key driver for growth in this market is mobile Internet usage with its continuous innovations leading to an increasing need for data volume. The provider that leads here will lead the market in the future.

The heavyweights Telekom and Vodafone go head to head. In the German mobile internet market the two biggest brands Vodafone and Telekom2 fight for market leadership: with similar market share, similar products and similar tariffs.