The Next Normal: An unprecedented look at Millennials worldwide

Christian Kurz, Carlos Garcia
Viacom International Media Networks
Jo McIlvenna
Jo McIlvenna

Introduction

Viacom International Media Networks' 'The Next Normal' delivers insight into the attitudes, values, aspirations and perspectives of young people (ages 9-30 years) from 32 countries. In Latin America we covered Brazil, Mexico and Argentina. The Americas were represented by the United States of America and Canada. Europe was represented by France, Spain, Italy, Portugal, Greece, UK, Germany, Netherlands, Sweden, Russia, Hungary and Poland. Asia-Pacific countries included China, Japan, Singapore, Malaysia, Thailand, Philippines, Australia, New Zealand and India. From Middle East and Africa we covered Turkey, Saudi Arabia, Egypt, Morocco, Nigeria and South Africa. As you can see, The Next Normal reached out to every corner of the globe.