Books that influenced me

Adam French

Adam French

Adam French founded the San Francisco-based innovation consultancy Antedote in 2012. Before starting this business, he founded the US division of the global brand consultancy Clear. He has also worked in innovation and brand consultancy at WPP. He brings brand and innovation strategy together with expertise in qualitative and quantitative insight.

feersum endjinn1. Feersum endjinn
by Iain M. Banks, published by Orbit, 1995

This was among the first science fiction books that I read, and at first it presented a challenge, with Banks writing Bascule's chapters in phonetic prose. However, as the plot unfolds, this puzzle helps move the reader's mind firmly into a dying universe and the four characters' quest to find the Feersum Endjinn that will save what remains of humanity. This book sparked a deep curiosity in me for what the future might hold, something that has become part of the work that I do every day.