PromPerú: From Peru for Peru

Y&R Lima

Advertiser: PromPerú
Brand: PromPerú
Country: Peru

Objectives

The Peru of the early 21st century is no longer the poor cousin of the region. After more than 15 years of sustained economic growth, the country is experiencing a process of renewal and consolidation within the global map, with an improved participation in new industry sectors, increased government spending, greater investment in civil infrastructure and tourism, the achievement of political and social stability. Our country is a benchmark and conversation topic all over the world, among other things, on how to continue growing in times of crisis. Peruvians are also making a name for themselves worldwide in various fields such as sports, cinema, literature, etc.

For a long time, however, Peruvians lived under the belief that their country did not give them many reasons to be proud. A feeling of low self-esteem and self-assessment prevailed despite having plenty of arguments to conquer the world.