Singapore Red Cross: Rapid Rescue

JWT Singapore

Advertiser: Singapore Red Cross
Brand: Singapore Red Cross
Country: Singapore

Objectives

Red Cross is synonymous with disaster prevention and first-aid has a big part to play in this.

Every year, Red Cross Singapore has at least 12,000 certified first-aiders in the country but these life-savers are untapped. Therefor our client's objective was to allow the public to harness these 12,000 first-aiders expertise and start demonstrating the importance of enabling the community to help one another.

Through this application and its usefulness, Red Cross hopes more people are convinced that first-aid is important and come forward to sign up for first-aid courses. If this community of first-aider grows, life-saving help would really be just around the corner.

Strategy

When it comes to emergencies, time is of the essence - 4 minutes for the brain to stop