Making global brands local: How Unilever adapts its marketing strategy for Pinoy consumers

Low Lai Chow

This event report looks at ways in which global brands are being marketed locally in the Philippines.

Making global brands local: How Unilever adapts its marketing strategy for Pinoy consumers

Low Lai Chow

"I'm proud to work for Unilever," declared Rohit Jawa, CEO and chairman of Unilever Philippines. "I get to work with some really cool and iconic brands,"...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today