Tanqueray No. TEN: Letting the liquid shine

This case study describes how Diageo redefined the positioning and redesigned the primary packaging to grow the Tanqueray No.

Tanqueray No. TEN: Letting the liquid shine

Campaign details

Category name:BeveragesAgency:Design BridgeAdvertiser:Diageo

Executive summary

“Tanqueray No. TEN’s performance since its re-design is stunning. Not only are we selling more, but the...