Patterson Medical: Sorbothane Packaging Re-Design

Packaging Design (Design implementation under £100k)

Branded Other

esign Activity

EXECUTIVE SUMMARY

The Sorbothane packaging re-design has dramatically changed the visual equities of the range, creating an incremental shift in terms of category relevance and modernity. Accompanying the bold brand marque is a new pack format with internal structural development and multi-lingual solution that has enabled significant SKU rationalisation, thereby reducing supply chain complexity and producing annual cost savings in excess of £50,000.

Year on Year sales are up by 34.8% and the multi-lingual pack solution has created substantial new distribution opportunities throughout Europe.

  • 34.8% increase in Year on Year sales