Patterson Medical: Sorbothane Packaging Re-Design
Packaging Design (Design implementation under £100k)
The Sorbothane packaging re-design has dramatically changed the visual equities of the range, creating an incremental shift in terms of category relevance and modernity. Accompanying the bold brand marque is a new pack format with internal structural development and multi-lingual solution that has enabled significant SKU rationalisation, thereby reducing supply chain complexity and producing annual cost savings in excess of £50,000.
Year on Year sales are up by 34.8% and the multi-lingual pack solution has created substantial new distribution opportunities throughout Europe.
34.8% increase in Year on Year sales