Kettler S-FIT App

Campaign details

Advertiser: Kettler
Agency: iconmobile
Category: Mobile App
Region: EMEA

Strategy

How does a long established brand like Kettler create differentiation in a crowded market like fitness and exercise? How does a company that stands for quality and history re-establish itself as a market leader in innovation and technology? And how can a brand create customer relationships when its users' touch points may only be through the product?

This was the situation facing Kettler – a brand seeking to reclaim the type of awareness and competitive advantage it first gained in 1977 with the introduction of the world's first aluminium bike.

Our strategy: use mobile apps to augment the core Kettler product through deep integration, layering on services to both extend and enhance the customer experience. Provide richer feature sets, a highly personalized experience, and connect the customer to the brand through the convergence of product, mobile device and services.