Five things we learned from the Warc Prize for Asian Strategy 2011

David Tiltman

The 2011 Warc Prize for Asian Strategy was Asia's first marketing award to focus on smart insight and strategic thinking. In showcasing the best marketing strategies from across Asia, it created a database of 135 case studies, including 25 shortlisted entries and 10 finalists.

Since the Prize winner was announced in June 2011, Warc has run several analysis pieces built around the entries, including a breakdown of entry data and an analysis of effectiveness measures.

So what have we learned? For the launch of the 2012 Warc Prize for Asian Strategy, we've summarised some of the most interesting points from last year's competition.

1) India may be Asia's strategy powerhouse