Five things we learned from the Warc Prize for Asian Strategy 2011
The 2011 Warc Prize for Asian Strategy was Asia's first marketing award to focus on smart insight and strategic thinking. In showcasing the best marketing strategies from across Asia, it created a database of 135 case studies, including 25 shortlisted entries and 10 finalists.
So what have we learned? For the launch of the 2012 Warc Prize for Asian Strategy, we've summarised some of the most interesting points from last year's competition.