Heuristic Algorithms As A Basis For Intelligent Meters
Paul DonatoNielsen Media Research
What Are Heuristic Algorithms?
Heuristics is a branch of artificial intelligence (AI), which focuses on systems that learn. This paper explores the role of heuristic algorithms as they might be utilized within today's prompt-based active people meters.
Prompts: One If By Land, Two If By Sea
Currently, there are many different protocols that are in use around the world to, in effect, query a metered household about who is watching a particular television set. Some systems deliver prompts on predetermined and fixed time intervals ranging from nine...