COI/HSE

Watson Phillips & Norman

THE TEAM

Annette Thurgood – Business Director

Maria Phillips – Creative Partner

Andy Oram – Senior Account Director

Mick Eglinton – Senior Art Director

Polly Jones – Copywriter

Bill Portlock – Head of Data

Hayley Griffin – Data Consultant

Arno Meddleton – Head of Production

Debbie Wastie – Senior Art Director

Matthew Reynolds – COI Team Head

OTHER CONTRIBUTOR

Sourcing Team Ltd – Promotional merchandise

WHAT IS WONDERFUL ABOUT THIS WORK?

How do you change behaviours handed down for generations? This campaign had extremely high cut-through with a hard-to-reach audience. Total response was four times higher than the COI's average for DM and over 30% more cost effective. 6062 responses were tracked, representing 9%.

OBJECTIVES