Watson Phillips & Norman
Annette Thurgood – Business Director
Maria Phillips – Creative Partner
Andy Oram – Senior Account Director
Mick Eglinton – Senior Art Director
Polly Jones – Copywriter
Bill Portlock – Head of Data
Hayley Griffin – Data Consultant
Arno Meddleton – Head of Production
Debbie Wastie – Senior Art Director
Matthew Reynolds – COI Team Head
Sourcing Team Ltd – Promotional merchandise
WHAT IS WONDERFUL ABOUT THIS WORK?
How do you change behaviours handed down for generations? This campaign had extremely high cut-through with a hard-to-reach audience. Total response was four times higher than the COI's average for DM and over 30% more cost effective. 6062 responses were tracked, representing 9%.