Building online multi-cultural opinion communities – the next level of panel research?
Adriana Rocha and Claudia Feler
eCGlobalPanel Inc., United States.
This paper involves the main differences between the traditional concept of a panel (and even from most of the available online panels) and the concept of an online opinion community through five aspects:
Practices coming from the offline world that help most in building an online community (communication, customer service and loyalty techniques) and from online non-research companies (interactive engagement and relationship with internet users).