Building online multi-cultural opinion communities – the next level of panel research?

Adriana Rocha and Claudia Feler
eCGlobalPanel Inc., United States.

PREFACE

This paper involves the main differences between the traditional concept of a panel (and even from most of the available online panels) and the concept of an online opinion community through five aspects:

  • Practices coming from the offline world that help most in building an online community (communication, customer service and loyalty techniques) and from online non-research companies (interactive engagement and relationship with internet users).

  • Quality guidelines to strengthen an online community (i.e.: double opt-in, constant member update, quality control on every step that involves customer relationships, periodical update of member profiles, respondent participation rate, poor data monitoring and data cleaning, privacy policy for panelists, data protection).