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Jay Chiat Awards 2011 Joint Grand Prix Winner: Lowe Agency Fights Anger with Forgiveness and Joy

Geoffrey Precourt
Warc

The Jay Chiat Strategic Festival is only two years old, but already it has broken its own mold by presenting two Grand Prix Best-in-Show awards for the competition that was the highlight of the two-day program in New York.

Droga5, a Gold winner in the "Campaign for Existing Brand" category, took home its Grand Prix for the brand transformation it helped drive for Puma.

And, in the "For-Good Strategy" – an honor that salutes "the best strategic thinking for social impact or corporate social responsibility" – a second Grand Prix recognized the "Operation Christmas" campaign created by Lowe SSP3/Bogota for the Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilized (PAHD)