National Lottery: Millionnaire Raffle

DDFH&B

COMPANY PROFILE

DDFH&B Advertising is now the largest communications group in Ireland. Members of the group include DDFH&B Advertising, MindShare (media), Direction@JWT (PR & Promotions), RMG Target (Direct Marketing) and RMG Digital.

The breadth of these resources puts DDFH&B in a strong position to offer their clients media neutral communication solutions. The majority of our company is owned by the Irish management team, with 27% owned by JWT, one of the leading international networks.

INTRODUCTION AND BACKGROUND

An Post National Lottery Company have been operating the National Lottery license in Ireland for more than 20 years now. Over this time as the entertainment needs of the playing public have become ever more sophisticated, the National Lottery have continually adapted and innovated their offerings. Key National Lottery innovations have included adding a midweek Lotto draw, introducing the EuroMillions game and continually devising new themes and designs for their Scratch Card range and their TV game shows. As part of this philosophy of innovation they developed a new product called Millionaire Raffle that launched in May 2008.