Carpe Diem, Take Advantage of Time

Paula A. Sneed
Senior Vice President, Marketing Services
Kraft Foods, Inc.

As competition gets even more intense - and there's no reason to believe it's going to get any less intense - and as the adoption of new technologies by consumers, the media, and corporations moves faster and faster, businesses are finding that the best source of competitive advantage is time:

'Today, time is on the cutting edge. The ways leading companies manage time-in production, in new product development and introduction, in sales and distribution-represent the most powerful new sources of competitive advantage'

George Stalk, The Harvard Business Review, 1988.

All of the companies we represent or serve are trying to become much more responsive to their environments, recognizing they must act and react in real time.