Mobile marketing - The coming mobile revolution

Roderick White

In this introduction to this Admap report on mobile marketing, Roderick White reflects on the most widely available piece of digital technology in the world - the mobile phone. He looks at global differences and considers the marketing and advertising opportunities that are being developed by way of text messaging, the mobile internet (a slow starter in most countries), and mobile TV.

What else does this article talk about?

  • Email marketing
  • Mobile marketing, mobile web
  • Theories & ideas of media planning

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