Krungsri Bank: Condo hunting on the move
Mew Vararat
Campaign details
Brand owner: Krungsri BankAgency: Lowe and PartnersBrand: Krungsri BankCountry: ThailandChannels used: Internet – general, Other and ambient media, Outdoor, out-of-home, Print – general, unspecified, RadioMedia budget: Up to 500k
Executive summary
Krungsri is a small player in the mortgage market in Thailand, a category dominated by the top three banks. This campaign was the first step in Krungsri's fight to increase its share in that mortgage market, not by going head-to-head with those banks but by targeting a...