SRA Annual Conference, 8 December 2014, British Library, London
‘Changing social research: evolution or revolution?’
Workshop Session: Innovative qualitative methods
‘E-cigarettes: evolution or revolution? Using mobile qualitative to understand smoking rituals’
Emily Fu and Daniel Clay
TNS-BMRB
As researchers, and as humans, we are all too familiar with the fallibilities and vagaries of memory, and the challenge this presents when we are trying to understand – and ultimately influence – behaviour. Memories become increasingly distorted and inaccessible when the behaviours we are trying to access are largely unconscious, automatic and habitual. These are the very behaviours that policy makers...