Asia-Pacific's eating habits

Darlene Lee
Ipsos Hong Kong

There are notable differences in food preferences within Asia-Pacific, from the popularity of exotic foods in Australia to the Japanese lack of interest in retro food brands.

Global demand for food and beverages has continued to grow despite macro-economic woes and Asia-Pacific has led this growth by far. In 2012, the Asia-Pacific food industry accounted for 2.75 trillion or 40% of global retail food sales, making it the largest food market in the world. According to a recent study by Deloitte, the rapid growth of the global middle class, driven principally by the developing economies of Asia, will transform the global food economy over the next 10 years.


Figure 1: Spending on food and drink