The Science Museum Fundraiser Desk

This case study describes a campaign by London's Science Museum which sought to increase visitor donations by redesigning the museum entrance after observing visitor behaviour.

The Science Museum Fundraiser Desk

Agency: Universal Design Studio & MapClient: The Science MuseumBrand: Science Museum Fundraiser DeskCategory: Events and Visitor Attractions

Executive summary

Raising visitor donations and creating an arrival point

In 2010 The Science Museum introduced a new initiative, 'Visitor Giving' This is where staff welcome each visitor and provide them with the opportunity to make a donation to the museum.

Universal Design Studio and MAPwere commissioned in 2012 to review the entrance area to help create the best welcome to the Science Museum and increase donations from visitors....

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