The truth about Japanese shoppers
McCann Erickson Japan
- The switching myth
- Smartphones are making the savvy even more cautious
- Mobile = mobile = fast and frequent
- Social while private = receivers not sharers
- Maximizing = sharing with those closest
What is really happening with Japanese people as they deal with ongoing economic stagnation, their intense mobile lives, governments grappling with trying to implement change and a retail environment that seems to be constantly evolving with more offers and options?
Over the last two years, McCann Truth Central has undertaken a number of global studies to understand the way Japanese people compare to others around the world as they think about subjects like beauty, privacy, wellness, being a mom, what motivates youth today and the way in which today's mobile, always online communications have created their own connected life. You can find executive studies of these global studies (in English only) at our global site: truthcentral.mccann.com.