Next Generation Research: The new forces driving MR

Brian Carruthers

This report from Warc’s Next Generation Research conference summarises the event’s proceedings under the main headings of mobile, social media and big data.

Next Generation Research: The new forces driving MR

Brian Carruthers Warc

Reality is what happens when research does not listen, said Dr Dag Piper of Mars, keynote speaker at Warc's Next Generation Research conference. And developments in mobile and social...

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