Digital opportunities in India: Insights from ad:tech New Delhi 2014
Preeti Chaturvedi
Exploiting the potential of second screening, online video and remarketing could help brands reach India's rapidly-expanding internet audience, according to various speakers at ad:tech New Delhi, a conference held in early 2014.
Karim Temsamani, president/APAC operations at Google, talked about how, at the global level, the internet's epicentre is moving from West to East, with India playing an increasingly important role in this process. To take one small example of a far wider trend, online searches for cricket – the most popular sport in the country – have...