ANA Procurement Survey Overview

This benchmarking survey was fielded with the primary goals of better understanding:

  • ANA members' involvement of procurement functions with advertising and/or other integrated marketing communications activities.

  • Metrics/processes used to monitor agency performance in planning and buying.

  • Media.

  • Metrics/processes used to monitor agency performance in general particularly.

  • Those that are tied to incentive compensation.

  • Involvement with online auctions related to advertising and / or other integrated.