Frucor Beverages NZ: Mountain Dew Code Red
Colenso BBDO
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDate program started/ended: 1 June – 31 July 2010
Product Description: Mountain Dew Code Red is a berry-flavoured variant of the famous carbonated soft drink -Mountain Dew.
Advertiser/Client Name: Frucor Beverages NZ LimitedMedia Channels: TV/Video/RadioWeb DevelopmentOtherWebsite:http://ourshowroom.co.nz/mountaindewcodered/ (can view website here)
Strategy
Marketplace challenge:
Although a strong brand internationally, little investment by PepsiCo International in New Zealand for many years has meant Mountain Dew has been a...