Audi Brazil: Social selling strategies.

Urban Summer Digital Creative

Entry Information

Category: Automotive
Country where program ran: Brazil
Dates program started/ended: January 2011 – December 2011

Product Description:

Audi is a German automobile manufacturer, renowned by its design, sportiness and, mainly, technology.

Advertiser/Client Name: Audi Brazil
Media Channels: Social Networking

Website: www.urbansummer.com.br

Strategy

Marketplace challenge:

Audi competes within the premium segment of the Brazilian automotive industry, where high import taxes make the product very expensive. These taxes sometimes add up to four times the cost when compared to the US market, which considerably restricts the size of the market and the anual sales volume of the premium segment. Audi Brazil's direct competitors are the other German automakers, Mercedes Benz and BMW.