Q&A with the 2010 Warc Prize Winners

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation.

The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (25% of marks), integration (20%), results (30%), innovation (25%).

The winners, interviewed below, of the 2010 Warc Prize were Juniper Park and Frito-Lay North America for the SunChips Building a Pre-eminent Green Brand campaign. The judges' comments can be read here.

Warc Q: One of the distinctive criteria of the Warc Prize is that it rewards innovation. How important is innovation to clients today?