WARC subscribers can read

Move from sales pitch to conversation with consumers

This paper argues that retailers must stop shouting at consumers and start conversations with them. The trick is to understand better how consumers use various media touchpoints and how this affects their `engagement’ (defined as being largely emotional, with enough rational elements to get past logical gatekeeping); only a consumer-centric point of view provides this understanding.

Sign in

WARC helps you to plan, create and deliver more effective marketing

Find out more Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands