Powerade: Keep Playing

Powerade, the sports drink owned by Coca-Cola, the drinks group, needed a unified global positioning to reflect the fact that it was being sold in 80 countries.

Powerade: Keep Playing

Powerade is the leading sports drink of The Coca-Cola Company. Launched in the United States in 1992, Powerade is now sold in 80 countries. Powerade is the fastest growing major sports drink brand globally, and is one of fourteen,...

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