Tetley's Rebrand

WPA Pinfold

Client: Carlsberg
Category: Packaging (Branded Drink)

"When we wanted to re-introduce the classic Huntsman icon at the heart of the packaging for Tetley', we turned to WPA pinfold. They were able to create a design that found the perfect balance between respecting the heritage of the Huntsman and delivering a look that felt relevant to the beer market today.

The design researched fantastically well, significantly outperforming the competitive set, and since launch has been extremely well received by trade customers and ale drikers alike."

Darran Britton Marketing & Strategy Director

Tetley's rebrand 2011 - Bring the personality back to the brand

Executive summary