McDonald's: "Let's Meet Up" campaign

Every summer the leading fast food brands in China make huge investments in communications, cluttering the market with new products, exotic flavours and celebrities to attract their primary target audience, youth.

McDonald's: “Let's Meet Up” campaign

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were asked to submit...

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