Dietary supplement advertising in the US: a review and research agenda

Denise E. DeLorme

University of Central Florida

Jisu Huh

University of Minnesota

Leonard N. Reid

University of Georgia

Soontae An

Ewha Womans University

Research on health-related product advertising has appeared in marketing and advertising journals for many years. Studies have examined a number of different issues and forms of health-related product advertising including nutrition claims in food advertising (e.g. Andrews et al. 2000; Parker 2003; Kim et al. 2009), children’s understanding of advertisers’ tactics (e.g. Rozendaal et al. 2011), weight-loss advertising (e.g. Amos & Spears 2010), alcohol and tobacco advertising (e.g. Dorsett & Dickerson 2004; Capella et al. 2008), cosmetic surgery advertising (e.g. Hennink-Kaminski et al. 2010) and DTC advertising (e.g. Huh & Becker 2005; DeLorme et al. 2006; Yuan 2008). However, little of this research has focused on dietary supplement (DS) advertising specifically, a distinct type of pharmaceutical advertising.