Advocacy: Big challenges ahead

Daniel L. Jaffe

Regardless of who wins the presidential election, the ad industry faces several critical areas of vulnerability.

We are in the midst of the most contentious, divisive, and expensive election in U.S. history. The airways are literally saturated with political advertising funded by unprecedented expenditures from super PACs and the political parties.

However the elections turn out, we believe strongly that 2013 is likely to be one of the most challenging years ever in the public policy arena for our industry. Many of the threats we face are bipartisan and driven by social and economic forces that will impact us regardless of which party controls the White House and Congress.

There are now several critical areas of vulnerability for our industry, including an attack on advertising deductibility; restrictions on the collection and use of consumer information in the online marketplace; and efforts to tax or restrict food and beverage advertising.

Approaching the "Fiscal Cliff"