The Glenmorangie Company: Ardbeg Corryvreckan
STORY
ENTRY INFORMATION
Category: Retail/Direct SalesCountry where program ran: WorldwideDate program started/ended: March 2008
Product Description: The launch of a new whisky called Ardbeg Corryvreckan - a limited edition bottling of Ardbeg Single Malt Scotch Whisky. For this launch, we invited whisky fans to discover the mysteries of the second biggest whirlpool in Europe - and join us in a whirlpool romance.
Advertiser/Client Name: The Glenmorangie CompanyMedia Channels: DirectMailWeb AdvertisingWebsite: www.ardbeg.com/chapter1
STRATEGY
Marketplace Challenge:
Ardbeg malt whisky is produced on the small Scottish...