IAB's Rothenberg: Technology (Finally) Takes Backseat to Content

Geoffrey Precourt

The Interactive Advertising Bureau (IAB), an anchor sponsor of 2010 Internet Week in New York, has a stern warning for "an industry that's been so overwhelmed by the gee-whiz wizardry of new technology, so dominated by discussions of data, so ruled by pizza-eating engineers and their VC patrons."

Randall Rothenberg
Photo credit: Doug Goodman

The message, according to Randall Rothenberg, IAB president/ceo, is that human nature too often has been forgotten in the face of technology: "When people read, they want to read a book or an article. When they watch, they want to watch a show or a program. When they play, they want to play a game.