The Evolution of Retail: Unilever Adapts For Asia's Millennial Future

The article outlines how Unilever is adapting to the digital transformation of the Asia retail scene, and what these changes mean for the future of retail as millennials take over.

The Evolution of Retail: Unilever Adapts For Asia's Millennial Future

Anna HamillWarc

Badri Narayanan, Unilever's Global Vice President for Customer Development, is quite frank about what Asia's rising millennial tide means for businesses: only the strong –  and the smart – will survive.

"You'll have to be good to survive, as simple as that. You won't survive in this era of e-commerce (and) digitized economy; you will not survive the next ten years if you're not good enough," Narayanan said in an exclusive interview with Warc.

The company acknowledges the scale of change wrought by technology and the habits...

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