Branding lessons from prize winning Canadian campaigns 2012: Part III
Index of crossover notes for CASSIES 2012
- What a Brand Stands For.
- Brand Truths.
- Core Equity versus Price & Promotion.
- Business Strategy dictated by the Brand Positioning.
- The Total Brand Experience.
- Should the product be improved?
- Fighting for the Same High Ground.
- Classic Rivalries.
- Conventional Wisdom – should it be challenged?
- The Eureka Insight.
- Changing the Goalposts.