How Sainsbury's evolved 'Christmas is for Sharing'

This article looks at the development and execution of UK supermarket Sainsbury's 3 minute stop-motion spot; the brand's previous efforts have been lauded for both creativity and effectiveness.

How Sainsbury's evolved Christmas Is For Sharing

Lucy Aitken Warc

For supermarkets, a memorable Christmas campaign that hits the right tone can drive footfall and sales at a time of year when people buy copious amounts of food and drink, as well as more luxurious and expensive items.  

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands